Google’s results break expectations
18th April 2008 by David North
After all the predictions of a 10% drop in profits for Google for Q1 of 2008 they blew everyone out of the water with a 30% increase in profits over 2007.
With all the worries of an impending recession this is perhaps encouraging for online businesses. I’m one of the people that actually thinks a recession may be good for Internet service companies (or at least should be seen as an opportunity).
During a recession every penny will be tight for companies and therefore people have to prove success of various campaigns. Online campaigns can be tracked easily so a ROI can be calculated and relatively speaking online advertising and communication is cheap in comparison to traditional methods.
So if we do have to start watching the pennies very closely I think a hard working website and online strategy is going to more important for a business than ever.
