People miss the social part of social media
15th June 2009 by David North
It never ceases to amaze me that lack of insight companies put into their “social media strategy”. Why do companies think that just putting up something on the Internet means they are going to generate business as if the World owes them a favour.
The fact is putting up a Facebook page or creating a Twitter account for your company doesn’t mean you’ve gone all Web 2.0. The “social” part of social media means engaging and interacting with people - this isn’t simply a broadcast medium.
