Online advertising = real results

I spotted an interesting article today that references a study that relates online advertising to offline results. It’s pretty obvious that the effects of advertising online aren’t going to relate to results just online however I don’t think I’ve actually seen any figures relating to this.

So then now we know the following about online advertising:

• Online results are easily measurable.
• >80% of transactions initiated online are completed offline.
• The new study found an 3 month online advertising campaign increased online sale 40% and offline sales 50%!
• Online advertising increases brand recognition.
• Online advertising doesn’t clog up my letterbox.