The EU has requested a response from the UK government to clarify if Phorm breaches European data laws.

Of course the answer in Phorm’s current opt-out structure is yes. I certainly don’t understand why this seems to be so difficult to sort out. An opt-in system would work fine and actually if marketed correctly could be quite popular but the current system is tantamount to spying on web users. I’ve even said myself I’d be happy to opt-in but take exception to ISPs just making the decision for me - where will they draw the line in the future?

I’ve posted several times about this just because I think a system with a lot of potential has just been greedy and followed a route that is only going to antagonise people.

I encourage everyone to sign the online petition to stop ISPs breaching customers’ privacy on the Downing Street website.

I’ve never been entirely happy with some of the data protection laws floating about - some just don’t seem to contain any common sense at all. However if this system is allowed to slip through the net then clearly the whole issue of data protection is a farce.

After all the toing and froing with Phorm and various opponents including the ICO it seems another solution is being made available to Internet users and it’s free!

Rather than blocking the Phorm cookie required by the service or even opting out it takes it to the next level of actually providing Phorm with completely erroronous data. Called AntiPhorm this software runs in the background and simulates natural web surfing activity but of course this isn’t want Phorm wants as it’s effectively feeding random data into their system!

So if Phorm decide to continue with their current opt out stance enough people installing this simple piece of software will be a decent spanner in their works. 

If Phorm is listening sort yourself out and change over to opt in - people are only going to resent, sue or try and sabotage your attempts. You might even be surprised how many people sign up for Phorm if it really provides such well targetted adverts as you claim.

Phorm are still putting their fingers in their and singing “la la la la la” when anyone mentions that their advertising shouldn’t be based on an opt out even when it’s the information commissioner.

Security companies have now jumped into the fray saying that the infamous Phorm cookie will be seen as Adware and blocked by default which means Phorm’s initial user base will be cut somewhat.

The main issue for me now is still the interception of data but as the ICO has passed the buck to the Home Office I can’t see a quick resolution. This one could run for some time yet!

I must say I’m shocked at the swiftness that the Information Commissioners Office (ICO)has responded to the Phorm system. The ICO has warned Phorm that the system must be opt in - something that a lot of people have been screaming for ages.

I’m a little worried about Phorm’s response which doesn’t recognise anything the ICO has said about being an opt in service - lets hope it’s just saving face rather than thinking of trying to run with it anyway.

There are still questions regarding data interception but I’m sure the pressure will be kept up and matters resolved. We might actually see a system that could be successful but go about getting the information the correct and ethical way.

Full ICO Phorm statement.