No one wants to play with Microsoft

Another update on the search engine wars! It seems Yahoo! is trying to jump into bed with Google to avoid the smothering embrace of Microsoft.

However with their joint market share amounting to about 90% there is no way this is going to be allowed by the powers that be and I believe not in the interest of the market as a whole. There is an excellent article on the BBC that goes into all the detail you’d need about this and I agree with every point.

Now there are rumblings that AOL might be interested in teaming up with Yahoo! and even Rupert Murdoch might team up with Microsoft for the bid for Yahoo!

Personally I think AOL and Yahoo! isn’t going to change a thing there certainly isn’t any chance of eating into Google’s share.

Yahoo! are obviously terrified to be swallowed up by Microsoft (I’m sure it would cease to exist) but I can see this as the only option if we’re not going to have a single company with a monopoly on the market. I’m not even sure if it’s too late now. Whatever Google’s reputation this isn’t good for the market and stifles innovation.