Victory for Yahoo!? Or Google?
4th May 2008 by David North
It seems that Yahoo! has been able to avoid the attempts of Microsoft to buy them up. Certainly it makes Microsoft look the major loser in all of this however is Yahoo! really the victor?
Share prices of both Yahoo! and Microsoft are likely to drop because of this and I wouldn’t be surprised to see Google prices rise.
Yahoo! gets to keep it’s independence but the question is for how long? Their market share has been dropping steady and with Google’s dominance of the search market it’s not easy for either Yahoo! or Microsoft to get a foothold against the search leader.
I actually think the failure of this potential merger is in the long term going to be damaging for both Microsoft and Yahoo! We can only hope that individually they can make up some ground against Google otherwise the monopoly Google could exercise could be very dangerous for online community in general.
Comments on a post about this on BBC News dot.life shows I’m not the only one with this belief. I’ve got to say I’m a little disappointed as I was very interested to see how the two different cultures of Microsoft and Yahoo! would combine - what kind of company would Microhoo! have been?
