Google open to abuse?
1st July 2008 by David North
Google have announced that they are now able to index flash files better than before. I’m hoping Google have tightened things up before launching as otherwise this could give a short period of opportunity to abuse the Google index if loopholes have been left open.
I can’t say this with absolute certainty of course because Google keeps its cards very close to its chest at all times. However the nature of flash movies does give developers different ways of trying to manipulate the Googlebot.
Due to the non linear format of flash movies is it possible to add false frames into a movie containing keyword rich copy that the end user is not going to see? This of course is against the webmaster guidelines but people won’t be able to spot this kind of thing as easily as on a standard HTML page and therefore reporting offenders isn’t going to happen so often.
I’m sure Google have taken steps where they can to try and avoid this but people will always find a way around measures. I’ll be keeping a close eye on search results!
Also the lack of search engine indexing has always been a major reason not to have a flash only website and this might mean more flash only sites will spring up than before. I don’t have a problem with this as long as they are developed as websites with usability in mind rather than just having a splash movie that look pretty but does little else.
